Let's stroll down memory lane. The Monument started in March 2000. Until that moment, the Gray News enjoyed a monopoly in Gray, an dreamy economic position.
What did the Gray News look like then? On March 3, 2000, which Biasbuster feels is representative of the paper 6 years ago, The Gray News was 16 pages. They were frequently 16 pages, then. About 50-55% of their pages were ads. That week's paper had two full-page ads (Pine Tree Networks and Gray Thriftway), a half page ad (Wilson Funeral Home) and three quarter page ads. Plus all the rest of the variously sized ads. A lot.
Their ad monopoly extended the Town of Gray. According to invoices at the time, the Gray News reaped on average $250 per week, or about $1,000. This meant that the townspeople were actually paying about $12,000 per year to support the paper, which is a private business.
Gray News enjoyed free rent in a public building. Not having to pay rent and having a monopoly on town ads and a monopoly in local sales too, meant they were sitting pretty financially. Editor Ray Clark earned over $300 per week.
As for editorial content, which was as biased as ever, at least there was more of it. In said particular paper, there were two council articles on the front page (no bylines, though). There were 7 letters to the editor, and some of these were real letters, discussing issues.
Inside the paper there were more articles; on the charter revision, on the Wildlife Park volunteer dinner (with a photo!) another council story, a few commentaries, and the first "Wee Bit O'Blarney" column by Gray Democrat Donnie Carroll.
The Gray News used to print 4,400 copies and circulate to many outlets in Gray.
Cut to now.
The paper is regularly 12 pages with lots of white space and sometimes even 8 pages. Half the size it used to be. Gone are the lucrative full page ads. Gone is the gravy train from the town, the $230, $250, $294 a week in municipal ads. That is quite a blow. Gone is the $1,521 payment to do the town report, something that is bid out now, like a real town should do.
The ads represent about 15% of the paper. Many of the ads you see are not real ads but phonies, like releases, made up to look like ads. This is to make it look like the Gray News is healthier than it is. Their revenue is way, way waaaay down.
In an effort to save money, Ray Clark gave up his salary, which by then had dwindled to $175 a week anyway.
Now they print only a hundred above their mailing count, about 500 fewer than in 2000. They rotate circulating to the outlets because there are precious few leftover newspapers above the ones that are mailed. So it's Puffin Stop one week and then the next week those 10 copies go to Gray Hardware. It's called rationing. Gone is the news. Gone are the letters, many weeks that page is just blank of content. Gone is the circulation. Frankly, gone is the readership.
Just to compare 2000 to 2006.